Noir & Co
Noir & Co had an aesthetic but not yet an identity. The clothes spoke — the brand didn't. We built a visual language rooted in restraint: a wordmark with deliberate tension, a monochrome system with room to breathe, and brand guidelines strict enough to protect the vision but flexible enough for editorial expression. When the packaging arrived, the client cried. That's the brief delivered.
Branding
industry -
Brand identity for a luxury fashion label
Challenges
The lack of clarity and poor mobile optimization often led to frustration and abandoned reservations. Rentigo needed a smoother, more modern experience to keep customers engaged.
Goals
We focused on delivering a booking process that feels effortless, with clear pricing, intuitive search filters, and a consistent brand identity.
Our Clients' words
Jay captured something we'd been trying to articulate for years. The brand now has a voice as strong as the clothes.
Rated
Words by
Camille
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