Vesta
Vesta's existing platform had the right intent but the wrong experience. Users were dropping off before they ever felt the value. We rebuilt the onboarding flow from the ground up, tightened the information architecture, and introduced a calm, grounded visual system that reflects what the product actually does — help people breathe.
Branding
Design
industry -
Health · Digital Solutions
Challenges
Users needed a simple, trustworthy app that makes vision care easy and accessible — not overwhelming. The brand required a fresh identity to match its mission of supporting long-term eye health.
Goals
We aimed to deliver a seamless experience where users can monitor eyesight changes, get personalized recommendations, and manage appointments with confidence.
Our Clients' words
Jay didn't just redesign our product — he redesigned how our users feel when they use it. The difference was immediate and measurable.
Rated
Words by
Priya
socials
